Recommended events (for details see the table bellow) are useful because they could be used in the segmentation.
The segmentation could be performed on recommended properties only.
All recommended properties are optional.
Additionally, custom properties of your choice could be specified. However, they cannot be used in the segmentation.
| Event Name | Group | Recommended Properties |
|---|---|---|
| viewed page | Web tracking | title, url, utm_campaign, utm_medium, utm_source |
| viewed product | Web tracking | pageTitle, url, utm_source, utm_campaign, productTitle, productId, utm_medium |
| viewed category | Web tracking | categoryId, pageTitle, utm_source, utm_medium, url, utm_campaign, categoryTitle |
| added product to cart | Cart events | sku, variant_id, product_title, product_id, quantity, url, categories |
| removed product from cart | Cart events | quantity, product_id, categories, url, sku, variant_id, product_title |
| placed order | Orders | order_number, product_tags, order_name, products, product_count, customer, shipping_rates, order_note, billing_address, shipping_address, discount_codes, order_status_page, product_categories, order_currency, order_tags, order_id, product_skus, shop_currency, source, product_vendors |
| cancelled order | Orders | order_tags, billing_address, shipping_rates, product_count, products, order_id, shipping_address, product_tags, shop_currency, order_status_page, order_currency, order_note, order_number, discount_codes, product_categories, customer, source, cancel_reason, order_name, product_vendors, product_skus |
| updated order | Orders | billing_address, source, products, product_vendors, shipping_rates, shipping_address, product_tags, product_categories, discount_codes, order_name, order_tags, order_currency, order_id, refunds, order_status_page, customer, product_count, order_note, shop_currency, product_skus, order_number |
| paid for order | Orders | refunds, source, order_number, shipping_rates, order_note, product_vendors, product_categories, order_id, product_tags, shipping_address, product_skus, products, billing_address, order_currency, order_name, discount_codes, customer, shop_currency, product_count, order_status_page, order_tags |
| order shipped | Orders | order_note, order_currency, customer, discount_codes, shipping_address, shop_currency, source, product_vendors, billing_address, product_tags, product_categories, refunds, order_tags, order_name, order_id, shipping_rates, product_skus, product_count, products, order_status_page, order_number |
| shipped order | Orders | order_currency, order_note, products, discount_codes, shipping_address, order_id, customer, refunds, order_tags, product_tags, product_vendors, shop_currency, source, order_name, order_status_page, shipping_rates, product_count, product_categories, product_skus, order_number, billing_address |
| received order | Orders | billing_address, customer, shipping_address, product_vendors, order_note, shipping_rates, product_categories, product_count, order_id, order_tags, refunds, order_number, shop_currency, order_name, product_tags, order_currency, order_status_page, products, discount_codes, product_skus, source |
| refunded order | Orders | shop_currency, order_tags, discount_codes, product_tags, product_skus, product_count, order_name, product_categories, source, order_currency, order_number, refunds, order_id, shipping_address, order_note, shipping_rates, products, order_status_page, customer, billing_address, product_vendors |
| received a promotion | Marketing | type, channel, message_id, message_title, name, promotion_id |
| opened a promotion | Marketing | channel, promotion_id, device, type, language, message_title, message_id, os, name, browser_name |
| clicked on a promotion | Marketing | message_id, browser_name, promotion_id, message_title, url, type, device, os, channel, language, name |
| viewed cart | Cart events | |
| applied a coupon | Discounts | |
| added wishlist product to cart | Whishlist | |
| reviewed a store | Reviews | |
| bought product | Products | |
| received a coupon | Discounts | |
| contact identified | Contacts | |
| had coupon denied | Discounts | |
| removed product from whishlist | Whishlist | |
| searched products | Product lists | |
| added product to whishlist | Whishlist | |
| removed coupon | Discounts | |
| started checkout | Cart events | |
| reviewed a product | Reviews | |
| reviewed an order | Reviews | |
| returned product | Products | |
| filtered product list | Product lists | |
| viewed product list | Product lists | |
| viewed form | Forms | |
| entered a coupon | Discounts | |
| filled in a form | Forms |