started checkout

Initiating a checkout process, similar to the added product to cart event, allows for the identification and targeting of customers who have begun the checkout process but have not completed their purchase.

Unlocked Features

• Checkout abandonment workflow: Optimizes re-engagement strategies for customers who have abandoned their shopping carts without finalizing their purchases.
• Contact segmentation: Enables targeted communication by categorizing contacts based on specific criteria.

Supported Endpoints

• /v5/events
• track (JavaScript API)

We recommend to send this event via JavaScript API

Example event

Below is an example event provided for testing. You can send this through the available endpoints to evaluate automation, segmentation, or any other custom functionalities.

{
  "abandonedCheckoutURL": "https://example.com/checkout",
  "cartID": "a342-dsfv12",
  "currency": "EUR",
  "lineItems": [
    {
      "productCategories": [
        {
          "id": "123",
          "title": "Shoes"
        }
      ],
      "productDescription": "The best product with many various features",
      "productDiscount": 10,
      "productID": "1",
      "productImageURL": "https://example.com/product/232423-image.jpg",
      "productPrice": 19.99,
      "productQuantity": 2,
      "productSKU": 200,
      "productStrikeThroughPrice": 29.99,
      "productTitle": "The best product",
      "productURL": "https://example.com/product/232423",
      "productVariantID": "123",
      "productVariantImageURL": "https://example.com/product/232423-variant-image.jpg"
    }
  ],
  "value": 19.99
}

Property explanation & expected types