Event tracking

Intro

To track events JavaScript snippet needs to be added to all of your pages.

You can send the following recommended cart and custom events via snippet:

• added product to cart
• started checkout
• viewed product
• any custom event

📘

Info

Ensure the contact is identified before sending events by invoking the identifyContact function. Additional details
are available in this section. Without
identification, events will not be transmitted to Omnisend.

$pageViewed event

$pageViewed event is used
for Live View Website
Tracking.
To track page views, use JavaScript code line:

omnisend.push(["track", "$pageViewed"]);

Note 1: this code line is added to the default snippet code, so don't duplicate it.

Note 2: to use this functionality please use the newest JavaScript snippet code.

"viewed product" event

Fire viewed product event when a user views a product. This event is used for:

• Live View Website
  Tracking - to track product page views
• Product Abandonment
  automation - to use automated Product Abandonment workflow you also need to post products
  using Backend API.
• Product Picker - to add
  products into emails right from the store, without the need to manually copy paste anything.

Example of viewed product event code:

<script type="text/javascript">
    omnisend.push([
      "track",
      "viewed product",
      {
        eventVersion: "v4",
        origin: "api",
        properties: {
            product: {
                id: 'prod666',
                currency: 'USD',
                price: 66.66,
                oldPrice: 69.99,
                title: 'Container',
                description: 'Amazing container',
                imageUrl: 'http://www.example.com/images/products/prod-666.png',
                url: 'http://www.example.com/products/prod-666',
                status: 'inStock',
                categories: [
                    {
                        id: 'first',
                        title: 'containers'
                    }
                ]
            }
        }
      }
    ]);
</script>

Properties

Note: to use this functionality please use the newest JavaScript snippet code.