Omnisend MCP Server

MCP (Model Context Protocol) is an open protocol that helps AI models securely interface with different data sources and tools. You connect Omnisend's MCP server to an MCP client — such as Claude, ChatGPT, or Cursor — to get assistance with your Omnisend data. Your MCP client can help with a variety of tasks from campaign analytics to contact management and reporting. Here are some examples of prompts you can give:

"Give me the performance of my email campaigns for last month. Show revenue, orders, conversion rate, click rate, open rate, and unsubscribes. Exclude SMS and push."
"Show me the top-performing flows in the last 30 days with revenue, conversion, and message-level performance."
"30-day subscriber trend: daily new subscriptions vs unsubscribes broken down by each channel."

Note: A newer MCP server with action-specific tools is available at https://mcp.omnisend.com/v2/mcp. See Omnisend MCP Server v2.

Before you connect

Important: You must have the "Owner", "Admin", "Manager", or "Partner" role in Omnisend to connect your account to the Omnisend MCP server.

You will also need an MCP-compatible client such as Claude, ChatGPT, or Cursor.

Setup

The Omnisend MCP server URL is:

https://mcp.omnisend.com/mcp

Claude

Click Customize on the left menu panel, then go to Connectors.
Click + and then Add custom connector.
Enter Omnisend as the name and https://mcp.omnisend.com/mcp as the URL, then click Add.
Select the Omnisend connector and click Connect. You will be redirected to the OAuth flow — log in to your Omnisend account and approve the permissions.
Start a conversation and ask something that requires Omnisend context to verify the connection works.

ChatGPT

Note: Developer Mode is available for ChatGPT Pro, Team, Enterprise, and Edu users.

Go to Settings > Apps > Advanced settings and toggle Developer mode on.
Go back to Apps and click Create app.
Enter Omnisend as the name, https://mcp.omnisend.com/mcp as the MCP server URL, set authentication to OAuth, and click Create.
You will be redirected to the OAuth flow — log in to your Omnisend account and approve the permissions.
You can now start chatting and ask questions that require Omnisend context.

Cursor

Open Cursor Settings > MCP > New MCP Server (or the equivalent MCP configuration for your Cursor version).
Add a server entry using this URL:

{
  "mcpServers": {
    "omnisend": {
      "url": "https://mcp.omnisend.com/mcp"
    }
  }
}

Save, then complete the OAuth flow when prompted — log in to your Omnisend account and approve the permissions.
Start a chat and verify tools appear by asking a simple question that requires Omnisend context.

Multiple Omnisend accounts

Define separate server entries with distinct names (for example omnisend-brand-a and omnisend-brand-b) and different credentials. Enable only the server that matches the account you intend to use in each conversation.

{
  "mcpServers": {
    "omnisend-mcp-brand-a": {
      "url": "https://mcp.omnisend.com/mcp?brand=a"
    },
    "omnisend-mcp-brand-b": {
      "url": "https://mcp.omnisend.com/mcp?brand=b"
    },
    "omnisend-mcp-brand-c": {
      "url": "https://mcp.omnisend.com/mcp?brand=c"
    },
    "omnisend-mcp-brand-d": {
      "url": "https://mcp.omnisend.com/mcp?brand=d"
    }
  }
}

How the Omnisend MCP server works

Omnisend's API surface is large — covering campaigns, contacts, segments, templates, products, analytics, and more. Exposing every API operation as a separate MCP tool would overwhelm the MCP client's context window and degrade performance.

To solve this, Omnisend follows a compact tool design (similar to the approach described by Cloudflare for their MCP server): a small number of generic tools that give the AI agent access to the entire API. When you connect to the Omnisend MCP server, your MCP client will see 4 tools:

Tool	Purpose
`search`	Lists all available Omnisend API operations with short descriptions. The AI agent calls this first to discover what it can do.
`tool_schema`	Retrieves the full JSON Schema (input parameters, required fields, enums) for a specific API operation, so the AI agent knows exactly what to pass before calling it.
`tool_documentation`	Retrieves curated documentation and usage notes for a specific API operation — including payload examples and behavioral hints beyond what the raw schema provides.
`execute`	Executes an Omnisend API call by operation name. The AI agent passes the operation name and a matching payload, and the server makes the authenticated HTTP request to the Omnisend API.

The typical workflow is: the AI agent calls search to discover available operations, uses tool_schema and tool_documentation to understand how to call a specific one, then calls execute to perform it. This keeps the context window footprint small and fixed — no matter how many API endpoints Omnisend adds in the future.

Available API operations

Through the 4 tools above, the MCP server exposes the following Omnisend API operations:

Category	Operation	Description	Method	Path
Analytics	`post_analytics_reports`	Generate campaign analytics report grouped by send date	POST	`/api/analytics/reports`
Analytics	`post_analytics_statistics`	Generate campaign analytics report grouped by event date	POST	`/api/analytics/statistics`
Automations	`get_automations`	List automations	GET	`/v5/automations`
Batches	`get_batch_id`	Get batch information	GET	`/api/batches/{batchID}`
Batches	`get_batches`	Get batches	GET	`/api/batches`
Batches	`get_batches_batch_id_items`	Get batch items	GET	`/api/batches/{batchID}/items`
Batches	`post_batches`	Create batch	POST	`/api/batches`
Brands	`get_brands_current`	Get information about brand	GET	`/api/brands/current`
Brands	`post_brands_current`	Connect brand	POST	`/api/brands/current`
Campaigns	`delete_campaigns_id`	Delete campaign	DELETE	`/api/campaigns/{id}`
Campaigns	`get_campaigns`	List campaigns	GET	`/api/campaigns`
Campaigns	`get_campaigns_id`	Get campaign	GET	`/api/campaigns/{id}`
Campaigns	`patch_campaigns_id`	Update campaign	PATCH	`/api/campaigns/{id}`
Campaigns	`post_campaigns`	Create campaign	POST	`/api/campaigns`
Campaigns	`post_campaigns_id_cancel`	Cancel campaign	POST	`/api/campaigns/{id}/cancel`
Campaigns	`post_campaigns_id_copy`	Copy campaign	POST	`/api/campaigns/{id}/copy`
Campaigns	`post_campaigns_id_send`	Send campaign	POST	`/api/campaigns/{id}/send`
Contacts	`delete_contacts_tags`	Batch remove tags	DELETE	`/api/contacts/tags`
Contacts	`get_contacts`	List contacts	GET	`/api/contacts`
Contacts	`get_contacts_id`	Get contact	GET	`/api/contacts/{id}`
Contacts	`patch_contacts`	Update contact by email	PATCH	`/api/contacts`
Contacts	`patch_contacts_id`	Update contact by ID	PATCH	`/api/contacts/{id}`
Contacts	`post_contacts`	Create or update existing contact	POST	`/api/contacts`
Contacts	`post_contacts_tags`	Batch add tags	POST	`/api/contacts/tags`
Email Content	`get_email_content_id`	Get email content	GET	`/api/email-content/{id}`
Email Content	`put_email_content_id`	Update email content	PUT	`/api/email-content/{id}`
Email Content	`post_email_content_id_render`	Render email content	POST	`/api/email-content/{id}/render`
Email Templates	`delete_email_templates_id`	Delete email template	DELETE	`/api/email-templates/{id}`
Email Templates	`get_email_templates`	Get email templates	GET	`/api/email-templates`
Email Templates	`get_email_templates_id`	Get email template	GET	`/api/email-templates/{id}`
Email Templates	`post_email_templates`	Create email template	POST	`/api/email-templates`
Email Templates	`post_email_templates_id_render`	Render email template	POST	`/api/email-templates/{id}/render`
Email Templates	`post_email_templates_import`	Import email template from HTML	POST	`/api/email-templates/import`
Email Templates	`put_email_templates_id`	Update email template	PUT	`/api/email-templates/{id}`
Email Universal Layouts	`delete_email_universal_layouts_id`	Delete universal layout	DELETE	`/api/email-universal-layouts/{id}`
Email Universal Layouts	`get_email_universal_layouts`	Get universal layouts	GET	`/api/email-universal-layouts`
Email Universal Layouts	`get_email_universal_layouts_id`	Get universal layout	GET	`/api/email-universal-layouts/{id}`
Email Universal Layouts	`post_email_universal_layouts`	Create universal layout	POST	`/api/email-universal-layouts`
Email Universal Layouts	`put_email_universal_layouts_id`	Update universal layout	PUT	`/api/email-universal-layouts/{id}`
Images	`delete_images_id`	Delete image	DELETE	`/api/images/{id}`
Images	`get_images`	List images	GET	`/api/images`
Images	`get_images_id`	Get image	GET	`/api/images/{id}`
Images	`post_images`	Upload image by URL	POST	`/api/images`
Images	`post_images_upload`	Upload image file	POST	`/api/images/upload`
Product Categories	`delete_category_id`	Delete product category	DELETE	`/api/product-categories/{categoryID}`
Product Categories	`get_category_id`	Get product category	GET	`/api/product-categories/{categoryID}`
Product Categories	`get_product_categories`	List product categories	GET	`/api/product-categories`
Product Categories	`patch_category_id`	Update product category	PATCH	`/api/product-categories/{categoryID}`
Product Categories	`post_product_categories`	Create product category	POST	`/api/product-categories`
Products	`delete_product_id`	Delete product	DELETE	`/api/products/{productID}`
Products	`get_product_id`	Get product	GET	`/api/products/{productID}`
Products	`get_products`	List products	GET	`/api/products`
Products	`post_products`	Create product	POST	`/api/products`
Products	`put_product_id`	Replace product	PUT	`/api/products/{productID}`
Segments	`delete_segment_id`	Delete segment	DELETE	`/api/segments/{segmentID}`
Segments	`get_segment_id`	Get segment	GET	`/api/segments/{segmentID}`
Segments	`get_segments`	List segments	GET	`/api/segments`
Segments	`get_segments_segment_id_statistics`	Get segment statistics	GET	`/api/segments/{segmentID}/statistics`
Segments	`post_segments`	Create segment	POST	`/api/segments`
Segments	`put_segment_id`	Update segment	PUT	`/api/segments/{segmentID}`
Reference	`get_reference_topics`	List reference documentation topics	GET	`/_reference/topics`
Reference	`get_reference_documentation`	Get reference documentation by topic	GET	`/_reference/documentation`

Troubleshooting

Cannot connect — Confirm the URL is exactly https://mcp.omnisend.com/mcp (no trailing slash unless your MCP client documentation says otherwise). Verify network and firewall rules.
Authentication fails — Make sure your Omnisend account has the "Owner", "Admin", "Manager", or "Partner" role and that the OAuth flow completes successfully.
Tools missing — Restart your MCP client and check that the correct server entry is enabled for the chat or workspace. Your MCP client should show 4 tools (search, tool_schema, tool_documentation, execute).
Operation errors — If an API call returns an error, the AI agent will typically explain the issue. Common causes include insufficient permissions, invalid parameters, or rate limiting.

For product issues, contact Omnisend support.