Overview

Omnisend offers a comprehensive integration solution that combines two primary types of integrations: REST API and frontend JS snippet. These integrations work together to provide a seamless experience for both Merchants and customers on your e-commerce platform.

The REST API integration is used for synchronising various essential components, such as orders, contacts, carts, and product catalog. By leveraging the REST API, you can ensure that your platform stays up-to-date with the latest data and interactions.

On the other hand, the frontend JS snippet integration focuses on tracking customer activities in real-time. This includes page views, product views, and cart-related events.

Please take a look at the different capabilities each methods enables:

Goal	REST API	Frontend JS Snippet	Explanation
Contacts sync	required	N/A	can be synced only via REST API
Products sync	required	N/A	can be synced only via REST API
Send cart related events	optional	optional	can be send either vi REST API or Snippet
Send order related events	required	not allowed	available only trough REST API
Send customer tracking events (page/product view)	not allowed	required	available only trough snippet

By utilising both REST API and frontend JS snippet integrations, you can create a robust, data-driven e-commerce experience that offers personalised marketing campaigns, automations, and enhanced customer segmentation based on user behaviour.